Hong Kong presents a unique marketplace for winemakers. With a zero tax environment recently created for the wine market and a range of positive initiatives being implemented by the Hong Kong Trade Development Council, the market is evolving into a world hub for wine.
The growth is so much so that China is predicted to become the second largest wine consumer globally in the next five years. Currently, the US is the largest with 3.7 billion bottles per year, whereas China including Hong Kong consumes 1.9 billion; however this is forecasted to increase by a further billion by 2015.* With the industry growing from strength to strength, a medal from the Hong Kong International Wine and Spirit Competition is a great way to help you stand out from the crowd.
COMPETITION DIRECTOR DEBRA MEIBURG MW'S INSIGHTS INTO THE HONG KONG MARKET
- Local Drinkers: Closing the Gap in Hong Kong
- A Tale of Retail: Hong Kong
- Food and Wine Culture in Hong Kong: When to Sip It
Understanding Asia, by Debra Meiburg MW
As anyone with a basic understanding of Hong Kong demographics can tell you, trying to build a sustainable wine market on expats is like designing a children’s wear line that only fits one year-olds- there’s a built-in limit to the consumer base, and it’s an ever-changing one at that.