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Ling Cheong

Speciality Wine
FromHong Kong
CompanyWSET Asia Pacific
PositionGeneral Manager - China

Ling Cheong is the Business Development Manager of WSET responsible for markets including Hong Kong, Macau and Taiwan. She also supports the delivery of WSET's Educator Training Programme.

Bitten by the wine bug when studying at university, Ling joined the industry 20 years ago making it her life-long career. Ling has extensive experience including trade (wholesaling and retailing), media and education.

Ling’s wine education journey started with her completion of the WSET Level 3 Award in Wines and Spirits. She went on to obtain her Master of Wine Business Degree at the University of Adelaide in South Australia, and later the WSET Diploma in Wines and Spirits. She is also a WSET Certified Educator and is approved to teach for both wine and spirits qualifications.

Ling Cheong

"My industry experience, in both Hong Kong and China, has covered a wide range of sectors including wholesale, retail, media and most recently, education - working with WSET. This broad range of experience will enable me to bring fresh perspectives that genuinely reflect our local markets."

"I am really looking forward to finally getting together face-to-face with fellow judges! Networking, exchanging ideas, and sharing knowledge will all help us to be more effective in the new ‘normal’ business world. I am personally excited about updating people at HK IWSC about WSET’s new end-to-end online products as well as our latest Empowerment through Diversity and Inclusion programme. ""