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Why Enter?

  • Robust year-round marketing, events and promotional program, offering winners exposure to Asian wine importers, trade professionals, educators, the media and consumers
  • Judging team comprises 45+ of Asia’s key buyers, educators, media, decisions makers and influencers
  • Asia’s most prestigious and highly-regarded wine competition offering winners instant credibility in the competitive Asian market

Credibility

  • In its 9th year and widely accepted as the guide to quality wines & spirits for Asia, the competition is led by 3 of the most credible names in the industry Debra Meiburg, Asia-based Master of Wine, and Wine Consultant, Cathay Pacific, Simon Tam, Head of Wine for China, Christies, Allen Gibbons, Group CEO, IWSC Group, and Keeper of the Quaich
  • With Hong Kong Trade Development Council (HKTDC) as Official Partner, the competition enjoys exposure with millions of international buyers and sellers.

Asia Expertise

  • Top judging panel from across Asia, representing diverse professional backgrounds and influential industry networks – Asia’s Choice, Asia’s Voice
  • 40+ key influencers from across Asia – Masters of Wine from Japan, Singapore, India and Hong Kong, and leading F&B professionals, bartenders, wine educators, importers, bloggers and journalists from 12 Asian countries, bringing notable caliber and diverse Asian experience.

Exposure

  • The competition’s network of international and local media partners, including Drinks Business, Australia Showcase, Wine Meridian, Hong Kong Tatler, Spirito di Vino, Cru Magazine and WOM Guides, provide extensive coverage of winning wines and spirits. 
  • Medal-winning wine and spirits results are showcased at the HKTDC’s Hong Kong International Wine & Spirits Fair (9-11 November, Hong Kong), one of Asia’s largest trade and consumer fairs (attracting close to 20,000 buyers from 68 countries and regions in 2016, with the final day of the fair open to public visitors and attracting nearly 27,000 wine lovers)
  • The Awards Ceremony, held in November each year during the Fair, is a key highlight in the industry calendar, attended by media, industry VIPs, fair attendees, trade commissioners and Consul Generals, government officials and invited guests
  • The competition results are published in the HKIWSC Results Guide published by The Drinks Business, distributed at the HKTDC Fair in November and during promotional events throughout the year in Asia
  • Winners receive a free marketing toolkit to support their media activity, sales and marketing promotions, and visibility on the HKIWSC website
  • Winners benefit from an ongoing package of promotions and tastings for Asia trade and consumers after the competition

 

 

 

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