Matt Hui

Speciality	Wine, Sake
From	Hong Kong
Company	Sommelier Education Centre
Position	Principal Educator
Website	http://www.sommelier.com.hk

Matt is currently the Principal Educator at Sommelier Education Centre, the fastest-growing wine and sake education provider in Hong Kong. Being an enthusiastic and acquainted wine and sake lover, he has been teaching for years at all levels. Matt became a Certified Educator of WSET after obtaining the Level 4 Diploma. He is also a Certified Sommelier of CMS, Certified Specialist of Wine of SWE, French Wine Scholar of Wine Scholar Guild, a holder of Level 3 Awards in Sake of WSET, Certified Sake Sommelier of SSA and International Kikisake-Shi of SSI. Matt is now a student of Master of Wine.

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“Winning a silver medal in the HKIWSC has truly helped my product to achieve international credibility regarding its taste. This has positively affected decision making of several new merchants who now carry my product.”Kaustav BagchiOwner, Lamai Thai Spirits
“Louis Royer Cognac has been entering the Hong Kong International Wine & Spirit Competition for many years. This competition is regarded as the most respected in Asian countries. Winning an award is a high honour for our brand and a further seal of quality for our multi-award winning Cognac.”Carol FrugierMarketing and Communications Manager, Louis Royer Cognac
“Adding to our success over the past few years at the HKIWSC, winning a trophy means so much to us as we have just recently entered the Chinese market with our brandies. The Chinese market is unique, which makes it even more exciting to know that Oude Molen VOV Brandy is well accepted.”Kobus GelderblomBrandy Master, Oude Molen Distillery
“It is a great honour for us to receive this award and we are very thankful about the reputation from wine enthusiasts in China. This award is a testament to the fact that our white wines not only match the traditional Austrian food but also matches perfectly with the Asian cuisine.”Katja PflogschWinemaker, Domäne Wachau
“Having won three trophies in the last four years in different food & wine matching categories at HKIWSC has showcased Pegeric Pinot Noir and its suitability with Asian cuisines leading to its listing with one of Australia’s top restaurant – Melbourne’s iconic Flower Drum.”Chris CormackCEO, Pegeric Wines
“To get recognition from such a prestigious panel is vey rewarding indeed, and proves that our wines are made in a style that is truly food friendly. The HKIWSC has become one of the year’s most well-respected wine competitions globally. For us, the food match component is a fantastic chance to demonstrate how well our wines compliment so many different flavours. Moreover, it is a competition known and valued by our customers so a trophy can be hugely influential.””Susanna MayerWinemaker, Yealings
“Awards and medals at the HKIWSC have been like a stamp of approval to the quality of our wines. Because it is an Asian-focused competition, I know that my wines are being judged and measured by the same yardstick as all the other wines, given our viticultural conditions are quite unique compared with the rest of the world. These medals give me and, more importantly, my consumers the confidence that my wines stand apart from the competition.”Kalash GurnaniWinemaker, York Winery
“We are very proud of our results. One of our key focuses is the Asian market, so we really want to make our wines special and desirable for this market. That’s why we want to enter this competition and be evaluated by the expert judging panel.”Sofia Cajewski Winemaker, Cremaschi Furlotti
“We at Yealands Estate Wines are proud to be recognized by the Hong Kong International Wine & Spirit Competition. The organization is held in the highest regard and our success in the competitions has become a strong voice for our quality around the globe.”Avram DeitchGlobal Marketing Manager, Yealands Wine Group
“Winning awards in reputable international wine shows such as the Cathay Pacific HKIWSC is one of the many ways of educating our consumers and giving them confidence in purchasing the Saint Clair brand. This enhances brand perception an in turn increases sales across our entire portfolio of wines.”Maria EastonWinemaker, Saint Clair Family Estate

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Matt Hui