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[2018] Cherry Lam

Speciality Spirits
FromHong Kong
CompanyMoet Hennesy Diageo HK
PositionBrand Ambassador, Diageo Portfolio

Cherry Lam has been a Diageo Portfolio Brand Ambassador since 2016. She was born in Hong Kong, raised in Sydney and lived in London with over ten years experience working behind the city’s top bars. In 2017, she joined the Diageo Whisky Academy, to share whisky experience from some of the most renowned Diageo distilleries in Scotland.

She joined Diageo in 2015 after working in London as a head bartender in Blind Pig, awarded as the “Best International Cocktail Bar” at Tales of the Cocktail’s Spirited Awards 2015. She has also worked at Tony Conigliaro concept’s bar, Bar Termini – ranked 9th in The World’s 50 Best Bars 2017.

Prior to Diageo, Cherry was the marketer at the Tasting Group. She won her first bartending competition and represented Hong Kong as the bartender from Quinary. In 2014, she has competed the World Class Diageo Bartender Competition in Hong Kong and was titled the first and only female bartender to be ranked in the top 3 of Hong Kong region.

[2018] Cherry Lam

"I hope to share my passion and profession of the knowledge of whisky and spirits, to collaborate with the best wine & spirits enthusiasts in Hong Kong, and to help consumers to recognise their favourite flavourings in a cocktail.

I hope to welcome people who love to enjoy life to the community of the wine and spirits enthusiasts.

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